To celebrate Europe's Solheim cup win we're giving 20% off all clothing until the end of September. (Discount automatically applied at checkout)

About us

Hi, I’m Charlie, father of a 12-year-old golfing prodigy.  

As a keen golfer, and someone who works in the golf industry. People used to ask me every day, where are your Junior Clothes? I could only apologise and point at the poor selection and lack of sizes available. So I know first-hand about the struggle you all have searching for suitable golf attire. But not just any golf attire, stuff that they'll actually want to wear. I understand the difficulties in finding good quality, fashionable, practical and affordable golf clothes for your young ones. So I decided to do something about it and that’s how 'everyshotcounts' was born. 

I decided that something wasn't right. Why should kids and parents have to search for scraps in the hope that they’ll find something that might fit them and that might be allowed on the course. I saw this as an opportunity to create something special just for them and I wanted to share it with you. 

I have created a brand that states “I don’t want to compromise on style, just because I'm a kid.” A brand that parents can put their trust into and know that their little golfers will look great and feel the part. And when they grow a little, you don’t have to scour the internet or the high street for the next size up.

My vision is to become a one-stop shop for all parents when their kids need sports clothes. Not just golf but as many sports as there is a demand for. I want to go on a journey with you and your children as they grow. 

Come with me

We’ll be right here.